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Best Small Business Idea is Download Our Free Marketing Software
Best Small Business Idea is Download Our Free Marketing Software Best Small Business Idea is Download Our Free Marketing Software
Best Small Business Idea is Download Our Free Marketing Software

email marketing is fast emerging as the most effective Internet promotional tool. It's fast, precise, and cost-effective. Plus, it allows marketing managers to execute Internet-based promotions with unparalleled precision. With email marketing, you can deliver your message to the right target to generate high-quality traffic to your web site. The best part: you only send your message to the people who want to know more about your products and services.As a result, this promotional tool has generated higher-than-average response rates (as high as 15 percent and even higher for some companies). Such superior response rates are due in part to two distinct characteristics of email marketing: (1) recipients have elected to receive information about specific product or service categories. This makes an audience more responsive to the marketing messages it receives. When a member decides s/he does not to receive promotional email messages anymore, s/he can simply opt-out or unsubscribe. (2) Email marketing is relatively new. The novelty effect has helped numerous marketers achieve superior returns on investments.But the environment is changing rapidly. As the excitement for this Internet tool builds, it is rapidly joining the class of main stream marketing tools. This means recipients receive more messages every day; response rates drop. While 5 to 15 percent response rates were not unusual 24 months ago, today the average return is around 3 to 4 percent.Nonetheless, the fact remains that email marketing still represents a cost-effective way to reach your target market. Careful planning and flawless execution can mean the difference between a 5 and 15 percent rate.

Channel: People & Blogs
Uploaded: November 30, 1999 at 12:00 am
Author: advancis

Length: 03:15
Rating: 5.0
Views: 4761

Tags: email  opt-in  marketing  online  broadcast  emailing  

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Video Comments

19RoseMarry (November 30, 1999 at 12:00 am)
Hello Guys,Mail Ma$cot, the most notorious mailer on the web, has taken their rotation to another level. Get with us today on Skype, MSN, YMSG, or AOL at eDataKing or call us at +1 513-277-0424 !
Ministarule (November 30, 1999 at 12:00 am)
MANAGEMENT-WARE MASS MAILING NEWSSend out personalized bulk email marketing campaigns with Mass Mailing News! Nothing compares...Try it and you'll adopt it! A FREE EDITION IS AVAILABLE, NO MONTHLY FEES. More info at massmailingnews . com
emarketings1 (November 30, 1999 at 12:00 am)
Yantram bpo services pvt. Ltd. Provides service of Email Marketing Companies, email marketing services india, Outsourcing Email Marketing services, email advertising agencies, email advertising companies india , Bulk Email Marketing Services, Email Marketing Solution, Business email marketing.
skafa94 (November 30, 1999 at 12:00 am)
Buy 1,000,000 email addresses @ emailbuyer.co.uk for just $100!
Ertmantis (November 30, 1999 at 12:00 am)
8000+ 6 month old leads, all 100% tested and working email addresses for only $20also sign up to be an affiliate and earn cash by selling my leads, more info atplaystation4.ws
downlinebuilderdirec (November 30, 1999 at 12:00 am)
I agree email marketing works very well, people just need to learn how to build a subscriber list and learn how to track their email advertising. remember to take baby steps.
tomeudotcom (November 30, 1999 at 12:00 am)
@MarkMillionaireGuru 1.2 billion email ids in one databaseping me over skype or yahoo msngr to get itid for both iskankddlj
tomeudotcom (November 30, 1999 at 12:00 am)
@MarketingAlien 1.2 billion email ids in one databaseping me over skype or yahoo msngr to get itid for both iskankddlj
tomeudotcom (November 30, 1999 at 12:00 am)
1.2 billion email ids in one databaseping me over skype or yahoo msngr to get itid for both iskankddlj
mailmascot (November 30, 1999 at 12:00 am)
Thanks, some great tips and an interesting video. Although, at the moment I'm using the Mail Mascot to manage my email marketing as I find it much easier/faster. Definitely works well with the tips outlined in this video. If you want to take a look it's at MailMascot(dot)comHa, stupid YouTube not letting me post links. ^CheersMike

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