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Affiliate Tracking SoftwareBusiness affiliate programs are all the rage these days and you can get enormous numbers of web site visitors by having such an affiliate program. You will of course require a very robust affiliate tracking software program and these can be run and arranged in various ways: 1) PC based such as Assoc-Trac from the Internet Marketing Center. You would need to be connected to the Internet continuously, as with a Net server arrangement. Effectively, we're talking 'server' here. This one has proven itself over the years to be a very strong application and was originally the brainchild of Corey Rudl of IMC. I highly recommend 'Assoc-Trac' because it is a developed solution that has stood the test of time. 2) Affiliate tracking software that is located up on your web server and runs a .php or .cgi process. This is commonly known as server side software. You would need a merchant payment gateway built in if you are doing that ecommerce side of things yourself. 3) Affiliate-tracking software that is part of a large, third party TOTAL package, providing you with a merchant gateway, payment service, custom urls on their domain and even sometimes customer service and support emails to your affiliates. This type of option attracts rather high monthly fees. The general rule of thumb is, the more you can host and provide yourself with, using a solid .php script on your own (or rented) server space, the more money you will retain. But outsourcing is also beneficial to you where you don't have time and where your skill set is specialized - for example for a copywriter. You should focus on writing copy! Choosing the right affiliate tracking software is important when you think about the information reports that you wish to provide to your affiliates and the oversight function of reports that you wish to view from your perspective of management. Things like commission calculations, payment processing, affiliate link code and banner code generation, emailing functions, cookie setting by the server in the visitor browser, IP number monitoring and anti fraud screens, plus numerous reports and the easy addition of new products. So this is truly a specialized form of business software and you need to purchase it by its features and benefits for you because you are going to be living with it, day in and day out, 24/7 so you had better forget the cost and get the very best associate track software - or total package, that you can find! And maybe have it customized to fit your business needs too.
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